MARKETING is your focus for attracting dream clients in 2025
When your interior design business needs improvement in marketing, these are the symptoms you’ll have noticed:Â
- You struggle to consistently attract new clients, leaving your pipeline empty or unpredictable.
- The clients you attract don’t align with your ideal client profile; they may have limited budgets, lack trust in your expertise, or resist your creative ideas.
- Your social media presence feels unengaging or inconsistent, and you’re unsure how to showcase your value effectively.
- Your website generates little traffic or enquiries, and it doesn’t reflect the premium service you provide.
- Word-of-mouth referrals have plateaued, and you’re unsure how to expand your visibility beyond your immediate network.
- Marketing feels overwhelming, and you lack a clear strategy or confidence in what works.
MARKETING PRIORITIES FOR 2025
To strengthen marketing, focus on these key activities:Â
 1. Refining Your Ideal Client Profile: Get crystal-clear about the type of clients you want to attract—those with generous budgets, trust in your expertise, and a willingness to embrace your creative vision.
 2. Building a Standout Brand: Ensure your branding communicates who you are, your unique design perspective, and why clients should choose you.
 3. Developing a Content Strategy: Plan regular, value-driven content across your website, blog, and social media platforms to establish authority and build trust.
 4. Leveraging Client Testimonials and Case Studies: Use past successes to demonstrate your ability to deliver exceptional results.
 5. Establishing Marketing Consistency: Commit to a schedule for marketing activities, such as social media posts, email campaigns, and networking events.
MARKETING MEASUREMENTSÂ IN 2025
Here’s what you can measure in your business to benchmark current performance and monitor improvements:Â
 • Website Metrics: Track the number of visitors, bounce rates, and inquiries generated through your website.
 • Social Media Engagement: Monitor follower growth, likes, comments, shares, and DMs to gauge the effectiveness of your content.
 • Client Acquisition Rate: Measure how many inquiries convert into paying clients and whether these clients fit your ideal profile.
 • Referrals: Count the number of word-of-mouth referrals you receive.
 • Marketing Time Investment: Track how much time you’re spending on marketing versus the results it’s producing.
The Impact of Stronger Marketing
The changes that one year of intentional growth can bring:Â
- A steady stream of inquiries from high-budget, creatively open clients who are excited to work with you.
- Greater recognition as a premium designer within your niche, with referrals and visibility multiplying naturally.
- A professional, consistent online presence that showcases your unique style and attracts your ideal audience.
- Â A sense of control over your marketing efforts, with clarity about what works and confidence in your ability to grow.
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Support Your Marketing Goals FREE in 2025 By Joining Hothouse - we'll be working on ONE goal and ONE target at a time.Â
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HOTHOUSE launches in January 2025...and it's free
Hothouse is a year-long business accelerator for ambitious interior designers who want to push commercial success to the next level.
Together we'll analyse performance, set specific growth targets, and track progress with accountability and support - think of it as a gym for your business - a place where consistent effort, focused action, and mutual encouragement combine to drive measurable results.
Tailored, Measurable Growth
Hothouse is built on the belief that intentional growth and consistent application is the key to long-term success. Members analyse their business, identify a single transformative focus area, and set specific, time-bound goals. With consistent tracking and accountability, Hothouse provides a clear path to measurable improvement.
Community and Collaboration
Interior design practice can be isolating, but Hothouse offers a supportive, collaborative space where designers share their journeys, learn from each other, and grow together. The collective momentum - and accountability of monthly reporting - drives individual success.
Events and WebinarsÂ
Through monthly confidence-building sessions, tradecraft workshops, and expert-led talks, Hothouse provides the structure and inspiration to help you tackle your biggest challenges and achieve your goals, whether you’re just starting out or decades into your career.
Join the Waitlist
Sign up below to receive enrolment information and to join the group.
What have you got to lose? Hothouse is free for 2025 - no hidden nasties, promise!
