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SCALING is your focus for attracting dream clients in 2025

When your business needs improvement in scaling, these are the symptoms you’ll have noticed:

  • You constantly feel overwhelmed by day-to-day tasks, leaving no time to focus on growth or strategy.
  • Your workflows are inconsistent or nonexistent, leading to inefficiencies, missed deadlines, or burnout.
  • Projects seem to drag on, overlap, or suffer from poor scheduling, creating unnecessary stress.
  • You lack a complete set of core documents, such as templates for proposals, contracts, or project plans, causing extra work each time.
  • You’re offering services that stretch your resources or expertise, making it difficult to deliver exceptional results.
  • You spend time on low-value projects or clients that aren’t aligned with your long-term goals.
  • Your services don’t seem to address the pain points or aspirations of your ideal clients, leaving you out of sync with the market.

SCALING PRIORITIES 2025

To strengthen the systems and processes of your interior design business, focus on these key activities: 

 

 1. Streamline Workflows: Map out your processes for onboarding, project management, and delivery to ensure efficiency and consistency.

 2. Develop Core Documentation: Create a library of reusable templates for proposals, contracts, timelines, and reports.

 3. Refine Service Offerings: Evaluate your services to focus on those that are profitable, efficient to deliver, and appealing to your ideal clients.

 4. Prioritise High-Value Projects: Learn to say no to low-value clients or projects, freeing up resources for work that aligns with your business goals.

 5. Plan Projects Effectively: Improve your time-management, and use scheduling tools to manage overlapping timelines, ensure realistic deadlines, and avoid overcommitting.

 6. Delegate and Automate: Identify tasks you can outsource or automate, integrate AI systems into workflows, freeing your time for strategic decisions and creative work.

SCALING MEASUREMENT 2025

Here’s what you can measure in your business to benchmark current performance and monitor improvements: 

 

  • Workflow Efficiency: Track how much time it takes to complete key processes, such as onboarding or project delivery, and look for reductions.

 • Documentation Completion: Create a list of core documentation and draft a full suite of documents and templates, monitor to ensure you use these consistently.

 • Profitability per Project: Analyse and compare the profit margins of your projects to ensure they’re delivering value to your business, and the trend is upwards.

 • Project Overlap: Monitor the number of overlapping projects and their impact on your timelines and stress levels.

 • Service Alignment: Evaluate whether your services align with the needs of your ideal clients by tracking feedback, enquiries, and conversions.

The Impact of Improved Workflows and Processes

One year of intentional improvement and development could bring: 

 

 • Projects run smoothly with efficient, predictable workflows and less time wasted on repetitive tasks.

 • You feel in control of your schedule, with fewer overlapping deadlines and better project pacing.

 • Your services are honed to attract ideal clients, making your business more profitable and aligned with your long-term vision.

 • You have the tools, processes, and team to handle more high-value projects without increasing your stress levels.

 • You feel empowered to grow your business intentionally and sustainably.

 

Support Your Development Goals FREE in 2025 By Joining Hothouse - we'll be working on ONE goal and ONE target at a time. 

 

HOTHOUSE launches in January 2025...and it's free

Hothouse is a year-long business accelerator for ambitious interior designers who want to push commercial success to the next level.

Together we'll analyse performance, set specific growth targets, and track progress with accountability and support - think of it as a gym for your business - a place where consistent effort, focused action, and mutual encouragement combine to drive measurable results.

 

Tailored, Measurable Growth

Hothouse is built on the belief that intentional growth and consistent application is the key to long-term success. Members analyse their business, identify a single transformative focus area, and set specific, time-bound goals. With consistent tracking and accountability, Hothouse provides a clear path to measurable improvement.

Community and Collaboration

Interior design practice can be isolating, but Hothouse offers a supportive, collaborative space where designers share their journeys, learn from each other, and grow together. The collective momentum - and accountability of monthly reporting - drives individual success.

Events and Webinars 

Through monthly confidence-building sessions, tradecraft workshops, and expert-led talks, Hothouse provides the structure and inspiration to help you tackle your biggest challenges and achieve your goals, whether you’re just starting out or decades into your career.

Join the Waitlist

Sign up below to receive enrolment information and to join the group.

What have you got to lose? Hothouse is free for 2025 - no hidden nasties, promise!