Hothouse #69 - Making It Add Up
Hello 🧮
Numbers can feel like someone else's territory - the domain of accountants and people who were good at maths at school and, like most of the designers I work with, my instinct is to keep a respectful distance.
But this week, I'd like to suggest a different relationship.
Numbers, used loosely and without anxiety, are a design tool. A rough projection is not a forecast; it is a sketch. A ...
Hothouse #68 - The System is the Strategy
Hello 👋
In Hothouse we are building up to a big June topic - Systems and Processes. Perhaps not the sexiest subject, but one designed to save you from the overwork that comes from a lack of structure.
When every client inquiry is handled slightly differently. When the fee proposal process starts from scratch each time. When the follow-up after a project ends is done on instinct, or not at all. ...
Hothouse #67 - Clarity
Hello 👋
Bootcamp started this week, and work is under way. The first round of one-to-ones is complete, and what strikes me is how much clarity sits just beneath the surface. We are working through governing values and early-stage business plans: the foundational layer from which everything else follows. Positioning, message, marketing. In the coming weeks, we will refine this into something eac...
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