🌟 What is Hothouse?
Hothouse is an interior design business accelerator, designed to help you grow your business faster through collaboration, intentional action, and goal-setting. Each month, we focus on strengthening a key area of professional performance, tracking progress as we go.
⏳ February Intentions and Focus
As ever, this month we’re setting goals, building new habits, and using accountability to drive progress. Members are using Hothouse to focus on:
✔ Exam studies
✔ SEO enhancement
✔ Social media posting & content creation
✔ Business development
✔ Website building & launches
✔ Blogging and writing
The focus this month is on Time Management, a structured approach to boosting efficiency and creating smarter workflows. In four weeks, we’re laying down systems and habits that will help long-term success.
💡 Agility and professional development have never been more important. Hothouse is about learning by doing, and already, we’re seeing results!
📌 Join Us! It’s Free
👉 Click here to join Hothouse on Facebook.
Or search ‘Hothouse - Excellence in Interior Design Business’ on Facebook.
Know someone who would benefit? Please share this newsletter with them, all designers are welcome!
📝 New on the Blog – The Future of Interior Design is Being Rewritten: Are You Prepared?
AI-driven design services are on the rise, and the industry is shifting rapidly.
In just a few years, we could see intelligent systems that generate full schemes, source products, and present marketing-level storytelling, transforming the way clients expect interior design to be delivered.
For designers, the challenge is clear: evolve or risk becoming obsolete.
💡 The next wave of innovation won’t just disrupt the lower market—it will reshape how clients perceive value.
In my latest blog post, I explore:
✔ How designers can future-proof their businesses.
✔ Why expertise, personal branding, and human connection are more important than ever.
✔ The irreplaceable skills technology can’t replicate - and how to master them.
⏰ Time Management – The Boss & Worker Mindset Shift
This week in Week Three of our Time Management focus, I introduced a productivity mindset shift that has transformed my own work life:
Boss & Worker Mode: The Key to Getting More Done
To run a business effectively, you need to switch between two modes:
🔹 Boss Mode – Strategy, goal-setting, planning, breaking down work into actionable steps. The Boss decides what moves the business forward.
🔹 Worker Mode – Execution, following the plan without overthinking or second-guessing. The Worker trusts the Boss, focuses on doing, and completes tasks efficiently.
The key? STRICT SEPARATION.
When you’re in Worker Mode, you don’t stop to plan or make decisions—that was already handled in Boss Mode.
✅ Eliminates procrastination
✅ Reduces decision fatigue
✅ Keeps momentum high
✅ Builds confidence
This simple mental shift can transform how you approach your workload, making your business more productive and profitable.
🎥 Watch the Week Three Video here!
🚀 Introducing Social Media Race Day – Thursday 27th March!
In March our focus will be Social Media Marketing, and we’re launching an exciting new initiative: Social Media Race Day!
🟢 WARNING: This is an experiment. Success is not guaranteed, but we’ll learn by doing: testing, refining, and improving in real time.
What is Race Day?
🚀 A fast-paced, focused sprint to plan, create, and schedule a month of social media content in a single day.
We’ll meet on Zoom at 9:30 AM, spend the day executing a pre-planned, itemised to-do list, and wrap up by 3 PM (maybe!) with a full content calendar.
📅 How to Prepare – Two Essential Webinars
Even if you don’t join Race Day, I'll be running these prep sessions for anyone refining their marketing strategy.
Prep Webinar 1: Magnetic Marketing – Strategy & Content Pillars
📅 Thursday 6th March @ 1.30PM (UK)
Before you create content, you need a strategy.
✅ Define your content pillars – the foundation of your brand’s messaging.
✅ Align your content with your business goals.
✅ Ensure your posts serve your full sales funnel.
✅ Master social media best practices for greater impact.
Prep Webinar 2: Content Systems for Effortless Social Media
📅 Tuesday 18th March @ 6.30PM (UK)
Stop scrambling. Start streamlining.
✅ Create a repeatable content system.
✅ Capture video and images naturally so you’re never stuck for content.
✅ Organise files in a way that removes friction and frustration.
✅ Use AI to generate captions and hashtags.
✅ Prepare templates & assets in advance for a polished, professional look.
A must-attend for anyone who wants to simplify social media marketing.
📌 Pinterest – Start Now for May!
📅 Save the date: Wednesday 7th May @ 1.30PM (UK)
💡 Pinterest for Interior Designers – A live webinar with Kat Dooney of Stripe Social.
Why start now?
👉 Set up a Pinterest Business account and start pinning 1 image per day.
👉 By May, you’ll have a great library ready to convert traffic.
👉 Unlike Instagram, Pinterest content doesn’t disappear - it’s evergreen.
📌 My Week in Hothouse
This week has been a balancing act - between travel, work, and maintaining focus.
A little background: my partner and I are digital nomads, working remotely from different cities. January was spent in Venice, and we’ve just wrapped up three weeks in Genoa. Now, I’m writing this from Scotland, where I’ll be spending time with my mum for her birthday. 🎂
📍 What this means for my business:
• Planning and organisation are critical - routine is flexible, but systems need to be rock solid.
• Last week was a challenge - two moves in one week meant disruption, and I had to make peace with a lighter work schedule.
• I'm chuffed I hit most of my targets despite this—but social media engagement took a hit, and I’ve yet to review my Meta Ads performance.
🚀 Wins & Reflections:
✅ Hothouse consistency is paying off. This is our eighth newsletter - eight weeks of focus, accountability, and progress tracking.
✅ Weekly video content is becoming a habit. Four videos in four weeks!
✅ Blogging momentum is building. It seems I’m blogging every week now - and my website traffic is rising.
✅ Metrics are slowly but surely growing. Engagement and reach are higher than ever before - not explosive, but steady. I'm happy for any growth given the challenging conditions.
📍 Looking Ahead:
• March will be all about social media. This is the area of my business that needs the most attention.
• I’m looking forward to Race Day. Systematising social media will be a game-changer, finally bringing it under a structured, repeatable system.
• Meta Ads Version 2 is next. With real-world testing under my belt, I’m excited to refine and improve my next campaign. I also have a one-to-one booked with my coach, onwards and upwards!
💡 Takeaway:
Hothouse is helping me keep structure and focus, even through disruptions. If I wasn’t tracking progress so consistently, I’d feel like I was spinning my wheels. But because I have clear metrics and a plan, I can see that steady, intentional action is adding up.
🎯 How’s your February going? Let’s keep this momentum rolling!
📅 Important Dates
📅 Friday 28th February @ 9:15AM (UK) – Bootcampers’ Board Meeting (invitation only, for Bootcamp graduates)
📅 Monday 3rd March @ 6:30PM (UK) – Live Wrap-Up for February & March Kick-Off
📅 Thursday 6th March @ 1:30PM (UK) – Magnetic Marketing Webinar
📅 Tuesday 18th March @ 6:30PM (UK) – Content Systems Webinar
📅 Thursday 27th March @ 9:30AM – 3:00PM – Social Media Race Day
📅 Wednesday 7th May @ 1:30PM (UK) – Pinterest Webinar with Kat Dooney
🎓 Bootcamp Returns – April & May 2025!
YAY! Recipe for Success Bootcamp is back!
And, it's even better:
💡 This time, your Bootcamper group will continue on through 2025, meeting monthly to implement business planning together.
✨ SPECIAL OFFER launching in Hothouse next week!
Want to chat about whether Bootcamp is right for you? Let me know!
✨ Final Thought
As technology advances, agility is key.
📍 Your ability to adapt and develop professionally will define your success.
📍 The agile designers who actively seek to improve will be the ones leading the industry.
The great news? You’re already in the right place!
Let’s keep going—one step at a time.
🤝 Let’s Grow the Group Together!
If you know an interior designer who would benefit from Hothouse, invite them in!
👉 Click here to join the Hothouse Facebook Group.
Wishing you a happy Sunday,
Julia
Founder, Hothouse
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