(And why mindset makes all the difference)
1. What is Hothouse?
Hothouse is a free professional development group for ambitious interior designers, promoting the Hothouse Method of Business Growth: Design; Declare; Deliver.
Design – we plan our businesses
Declare – we set goals and targets in public
Deliver – we measure and watch our businesses grow
Hothouse isn’t about theory – it’s all about action. Whatever stage your business – startup, lightweight, middleweight, heavyweight – Hothouse is here to help you thrive and move up to the next level.
Hothouse brings structure and momentum to help your business grow. 🌱
2. June Intentions and Focus 🎯
Two Webinars – Sales, the Luxury Way
This month’s theme is Luxury Sales – how to sell residential interior design services to high-net-worth clients, with grace, confidence, and ease.
Last Thursday we explored the psychology of luxury sales in our first webinar. We looked at the emotional stakes, the trust dynamics, and how reframing your role helps you lead the relationship with calm authority,.
Still to come:
Webinar Two – Selling to HNW Clients: From Insight to Action
📅 Wednesday 25 June @ 1pm UK
Putting Emotional Intelligence to Work in Your Interior Design Business
In this session, we turn theory into systems. You’ll the practical steps that will help you meet the expectations of high-net-worth clients.
This session is perfect whether you’re in startup mode or scaling toward stardom - we'll be addressing design practices at all stages of development.
Find the link to join under the 'Events' tab in the Hothouse group.
3. 👩💻 Partnering with the BIID
I’m thrilled to announce I’ll be running two practical online workshops for the British Institute of Interior Design (BIID) this autumn:
🧠 AI As Your Thinking Partner
Wednesday 8 October 2025 – 10:00–11:30 UK
How Interior Designers Can Work Smarter With Artificial Intelligence
👉 Book here – £20 members / £28 non-members
💷 Fee Clarity
Wednesday 12 November 2025 – 10:00–11:30 UK
How to Price, Structure, and Present Your Interior Design Services
👉 Book here – £20 members / £28 non-members
4. 💌 Service Isn’t a Performance - It’s a Commitment
If there’s one idea I’d love every interior designer to absorb from June’s focus on ultra-high-net-worth clients, it’s this:
✨The most magnetic businesses don’t perform service. They embody it.✨
Luxury sales isn’t about manipulation or performance. It’s about emotional fluency and trust.
Drawing on Will Guidara’s book 'Unreasonable Hospitality', we see how success at the top end isn’t about over-delivering for applause. It’s about sincere, consistent, anticipatory care.
This is also the spirit of Omotenashi, the Japanese tradition of wholehearted, anticipatory care. It’s not about over-the-top gestures. It’s about presence. Sincerity. Doing something extraordinary with no expectation of return - because it’s the right thing to do.
High-net-worth clients don’t want showmanship. They want serenity.
They don’t want fireworks. They want foresight.
Don't behave like someone hired just for this job; behave like someone they’ll trust and use for years.
That's what makes you the Trusted Advisor - not a performer, but a partner. Not a supplier, but a steady hand.
When you step into that identity:
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You stop selling. You start guiding.
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You stop pleasing. You start aligning.
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You stop reacting. You start leading.
By fully embracing these principles, you will naturally manifest the qualities that the very best clients are looking for - even if they never say it out loud.
5. 📝 My Week in Hothouse
I’m off on holiday next week! 🌊 I haven't had so much as a weekend off so far in 2025. But I’ve scheduled posts for Instagram and LinkedIn while I’m away - next week's four posts will be the start of a fresh push on LinkedIn.
It’s nearly the halfway point of the year, and although I’m behind on my mailing list target, I'll use the quiet of summer to reignite my marketing engine.
NB There’ll be no newsletter next week – I’m switching off properly, but I’ll be back the following week with fresh energy for Q3.
I hope you have a wonderful couple of weeks; I'll be back in your inbox on Sunday 29th June 👋
6. 🗓 Dates for June
🔹 Sell Like A Designer – Part II
Wednesday 25 June @ 1pm UK – The Tools, Tactics, and Tricks
Link under the 'Events' tab in the Hothouse group on Facebook.
🔹 Bootcampers’ Board Meeting (Group 3 Mondays)
2 June at 1pm – by invitation
🔹 Bootcampers’ Board Meeting (Groups 1 & 2 Fridays)
27 June at 9.15am – by invitation
7. 💡 Final Thought
"You do not rise to the level of your goals. You fall to the level of your systems."
James Clear
That’s why we’re doing this.
Because sales isn’t luck.
Growth isn’t magic.
And success isn’t reserved for the chosen few.
With structure, with intention, and with the right mindset, you can build the business you’ve imagined.
Very best wishes, and see you in two weeks!
Julia
Founder - Hothouse
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