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Hothouse Weekly Newsletter

This newsletter keeps members of the Hothouse interior design business accelerator informed about news and forthcoming events
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Hothhouse #82 - Whose Advice Is This?
Hello ☀️ Usually the summer is quiet, but five designers booked appointments for advice last week. Every one arrived with a version of the same question: what should I do next? Between them they left with five different answers: no two could have shared a meeting. ? One needed to be visible befor...
Aug 09, 2026
Hothouse #81 - Already in the Building
Hello 👀 To you, and to a new month. It's the middle of the third quarter, and today we are turning our attention to the woefully neglected. Here are two items for starters.  The first is the chunk of your life that you've deleted from your cv. Tt's the subject of this week's blog, and a choice mo...
Aug 02, 2026
Hothouse #80 - The Effort Behind Effortless
Hello 🏋️‍♀️ This week's theme was inspired by a question someone asked me a few weeks ago: is a first meeting with a prospective client the moment to bring out the Very Good Bag? My answer was yes. It was also, I now think, only half right, and the missing half turns out to be the interesting par...
Jul 26, 2026
Hothouse #79 - The Only Work They Can Judge
Hello ☀️ My accountability groups are thinning out temporarily, from here things fragment a little, as they should: summer deadlines and summer holidays rise up the order, and we regroup in September with the back-to-school energy that I like to grab and capitalise on, even thought it’s quite som...
Jul 19, 2026
Hothouse #78 - Minimum Viable Product
Hello 🤕 This week’s issue is lean. I’m resolutely committed to publishing, however, having been quite unwell for a few days, the following is stripped down to the bare minimum. Leaving me with more time for lying around and resting. Thank heavens for Wimbledon 🎾.  A few days off has been a real t...
Jul 12, 2026
Hothouse #77 - Making Concepts Real
Hello 👋 Welcome to the halfway mark, six months into the year, and this week's two threads turn out to be the same problem seen from different angles. The blog looks at why the start of July counts as a proper fresh start, structurally no different from the first of January, and asks what happens...
Jul 05, 2026
Hothouse #76 - Built to Last
Hello 👋 This week's blog is a little different. It’s quite personal - about moving house, about a childhood home I've never quite stopped missing, and (as I make a wishlist for my next home) about lessons learned from past experiences of ‘home’, and from thirty years of thinking about interior sp...
Jun 28, 2026
Hothouse #75 - The Gap
Hello 👋 and happy Fathers' Day to a tiny, but most welcome, minority of my readership. This week a designer told me about an enquiry that arrived sounding exactly like a brief from an expert. It was only when the conversation moved to the phone that she discovered the client was a complete novice...
Jun 21, 2026
Hothouse #74 - From Instinct to Infrastructure
Hello 👋 When I was studying for my PG Cert, one of the most transferrable concepts I learned was about the shape of a ten-week term. In psychological terms, ten weeks is too long. Without deliberate intervention, morale follows a predictable arc: high at the start, eroding through the middle, rec...
Jun 14, 2026
Hothouse #73 - Making It Happen
Hello to you 👋 …and hello to June 🍓. The year's midpoint, the final month of Q2, and the month in which you find out whether the first half of the year is delivering what you intended it to deliver. This week's issue is organised around a single idea: making it happen. The actual, operational, of...
Jun 07, 2026
Hothouse #72 - On Purpose
Hello 👋 June arrives this week, and with it the theme that will run through the month: systems and processes: the architecture underneath a well-run practice, the part that clients never see and that makes everything they do see possible. This week's blog goes right to the heart of it. If you hav...
May 31, 2026
Hothouse #71 - The Human Factor
Hello 🤖 Question: What will be left once AI has taken what it can take? This conversation is happening across every professional field right now, and interior design is not exempt from it. It’s a good question, and it deserves a thoughtful answer. Some answers deal in denial: AI can't do what we ...
May 24, 2026

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Hothouse Weekly Newsletter

This newsletter keeps members of the Hothouse interior design business accelerator informed about news and forthcoming events
© 2026 Julia Begbie
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