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Hothouse Weekly Newsletter

This newsletter keeps members of the Hothouse interior design business accelerator informed about news and forthcoming events
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Hothouse #95 - No Direction Is Still a Direction
Hello 🎇 Last week I focused almost entirely on AI, this issue is a deliberate change of subject. Apart from a mention the coming weeks' BIID sessions, there is no AI in it at all. It is about direction instead. Over the course of a year I watch a good many design businesses at close quarters, and...
Nov 08, 2026
Hothouse #94 - Human Start, Human Finish
Hello 🎃 I use AI every day. It drafts, sorts, checks and summarises. It hasn’t made my weeks shorter, but it does allow me to achieve - without exaggeration - three times as much, and I recommend designers use it to boost both their productivity and the quality of their work. I am not writing as ...
Nov 01, 2026
Hothouse #93 - The Unglamorous Part
Hello 🍂 There is a particular energy to the last quarter of the year: enough time left for a final sweep of the to-do list, and enough distance from January to settle next year's plan calmly, well before the panic of new year's resolutions sets in.  This newsletter is also about the unglamorous p...
Oct 25, 2026
Hothouse #92 - Three Identical Cars
Hello 🚗🚗🚗 Last Monday I sat at a round table at Decorex and ran the same fifteen-minute session on positioning four times over, it helped hone my thinking and this week's newsletter contains the written version. It runs as one argument in three parts. The blog asks whose problem it is when the wr...
Oct 18, 2026
Hothouse #91 - Marketing gets half a day
Hello 🛤️ My Decorex presentation is packed (a throwback to the good old days of double-sided tape and superglue), and wardrobe has finally produced style direction for the event. When this hits your inbox, I will be on a train heading south from Edinburgh. The recurring message of this week’s ne...
Oct 11, 2026
Hothouse #90 - The Shape You Enter The Year In
Hello 🍂 This is the 40th issue this year, and overall, the 90th issue of this newsletter. It is really good to be back to full strength. September was a perfect storm: moving house and launching a new course, with the normal month's workload on top. When I look around, I see that the people who s...
Oct 04, 2026
Hothouse #89 - Pens down, very nearly
I am writing this at the tail end of what can only be described as an essay crisis, and tomorrow the essay gets handed in. On Monday 28 September, the Interior Design Practice System launches. It is 80 lessons across 14 modules, and it follows the stages of the design process from first enquiry t...
Sep 27, 2026
Hothouse #88 - Business In A Box, and Life In A Box
It is another short issue this week, and next week too.  In the next fortnight I will be focusing on client work. Business in a Box opens tomorrow, with our first live session on Tuesday. The Interior Design Practice System launches a week on Monday. I am running a CPD for the BIID on Thursday, a...
Sep 20, 2026
Hothouse #87 - Accountability Issue
Hello 🚚 I am moving house this weekend, and this is the thin issue I warned you about.  So: the dates, the numbers from my week, and nothing else. Normal service resumes for Q4. I committed to publishing every Sunday, not to publishing at full strength every Sunday. It's days like today that matt...
Sep 13, 2026
Hothouse #86 - The Stage That Isn't There
This is the first of two shorter newsletters, this week and next week. Behind the scenes I'm moving house, and I'm fastidiously restricting all activities to their allocated time boxes in my calendar.  This week's business mainly concerns a gaping hole in the design process that I fell into while...
Sep 06, 2026
Hothouse #85 - Taking Authority...and Keeping It
This week I'm writing about authority. Firstly, whether we step up and assume it, and secondly, how to stop it leaking out again as we deliver our services. The blog is about stalling. You know what the next step is, you know how to  take it, but something in your chest won't let you. There are t...
Aug 30, 2026
Hothouse #84 Marketing for Interior Designers: The Work that Pays Later
Hello 🐇🐢 Two changes have reshaped our profession in the last few years. One is artificial intelligence, it sits in the headlines and forces us into continual development. The other has crept over us more subtly and it is this: marketing has stopped being something a design practice does alongsid...
Aug 23, 2026

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Hothouse Weekly Newsletter

This newsletter keeps members of the Hothouse interior design business accelerator informed about news and forthcoming events
© 2026 Julia Begbie
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