Hothouse Weekly Newsletter
This newsletter keeps members of the Hothouse interior design business accelerator informed about news and forthcoming events
Hothouse
Hello 👋
This week's theme is communication - and it is one that runs through almost everything we do as design professionals, usually without us realising it. Every document you send, every meeting you run, every caption you post on Instagram is a communication act. The question is: is it doing w...
Mar 29, 2026
Hothouse #62 - Deliberate Becoming, The First Edition Of Spring
Hello, and happy first day of spring 👋
Yesterday was the last day of winter and I spent the afternoon on a journaling retreat. While we waited for the group to assemble, a lamb was born in the neighbouring field.
I’m writing this on Saturday - this morning is the spring equinox. The year has tipp...
Mar 21, 2026
Hothouse #61 - The Compound Effect
Hello 👋
This week's newsletter arrives on Mothers’ Day and hot on the heels of International Women’s Day, so it seems fitting to recognise that the majority of designers I work with (and, I suspect, a significant proportion of you reading this) has obligations that also make substantial claims on...
Mar 15, 2026
Hothouse #60 - The Gap, Mapped.
Hello 👋
This week as Hothouse shifts to focus on marketing, I want to report on my own business, because I practice what I preach.
I have spent the past two years applying the same sustained, deliberate pressure to my own business that I ask you to apply to yours - designing, declaring, deliverin...
Mar 08, 2026
Hothouse #59 - The Crusade Against Identikit
Hello 👋
March. The final month of Q1, and the month I've set aside - in Hothouse, in my programmes, and in my heart - for, drum roll...MARKETING & BRAND EXPRESSION.
But I want to begin not with strategy, not with tactics, and not with a to-do list. I want to begin with something I notice constant...
Mar 01, 2026
Hothouse #58 - Working in 'The Gap'
Hello 👋
And welcome to this week's newsletter.
There is a concept that sits at the heart of everything we do here, and this week's newsletter makes it unusually visible. It is the idea of the gap.
Not failure. Not falling short. Simply the distance between where you are right now and where your b...
Feb 22, 2026
Hothouse #57 - Make Your Success Inevitable
Hello 👋
Welcome to the Hothouse newsletter, where our theme this week is preparation, but not in the frantic, last-minute sense. The quieter kind. The strategic kind. The work before the work.
Preparing your positioning for a market that may not be right on your doorstep. Preparing your operatio...
Feb 15, 2026
Hothouse #56 - 💘 Love Letters To The Things That Make Business Work
Hello 👋 and welcome to this week’s Hothouse Newsletter
This issue is about the unglamorous but essential supports that make a design business sustainable - the pricing decisions, systems and structures, the management skills that quietly do their job day after day, long after the initial exciteme...
Feb 08, 2026
Hothouse #55 - From Energy to Engine
Welcome to February.
If you measured your business through January - tracked your activity, and benchmarked yourself against a plan - you’ve already completed one twelfth of the year. That matters. Not because January was perfect, but because momentum has begun.
This is the point where intention...
Feb 01, 2026
Hothouse #54 - Building For The Year, Not The Month
Welcome 👋
If this week’s issue feels a little more boardroom than moodboard, that’s intentional.
January is our final check on strategy and planning before heading out into the year. We’re making sure the foundations are sound, the numbers are understood, and the person at the helm knows where th...
Jan 25, 2026
Hothouse #53 - Quiet Structure, Serious Progress 🚀
Welcome back.
January has a particular kind of energy: powerful if you give it structure. This week’s Hothouse is about exactly that - designing systems, rhythms and intentions that steady your business and quietly move it forward, even when enthusiasm ebbs.
1. The Hothouse 2026 Planning Event
O...
Jan 18, 2026
business planning
crm
hothouse calendar
Hothouse Newsletter #52 Designed, Not Accidental - the intentional growth of your interior design business.
Hello and welcome to Hothouse 👋
This is the weekly newsletter for the Hothouse group, and the best place to keep up with the free support on offer for your interior design business in the next week or two.
If you are new here, it's lovely to have you join us!
1. Radical Ownership
As part of b...
Jan 11, 2026
Hothouse Weekly Newsletter